Riverfront Hotel

The City of Missoula is ready to advance a transformative redevelopment project in the Riverfront Triangle Urban Renewal District (URD), a long-standing priority for revitalizing a key area of downtown. We are finalizing a development agreement with Averill Hospitality for the sale and redevelopment of approximately 1.99 acres at the southwest corner of Orange and Front Streets. This partnership represents a major step toward realizing the City’s vision for a vibrant, connected, and economically impactful district along the Clark Fork River.

Project Overview

The proposed mixed-use development includes:

A hotel with approximately 180 rooms

Approximately 15,000 square feet of conference and event space

A new parking facility with potential for public parking

Potential for residential condominiums

A riverfront public plaza

Partnership with a Montana-based developer with deep Missoula roots and a legacy of success in the hospitality business

The project will further key public goals identified by the City and Missoula Redevelopment Agency (MRA), including:

Enhancing pedestrian and trail connectivity along the Clark Fork River and across critical intersections

Supporting the Front & Main Street two-way conversion and improving traffic flow

Creating a new public plaza and gathering space with river views

Supporting the Affordable Housing Trust Fund through land sale proceeds and a developer led voluntary tax donation

Generating new tax increment and catalyzing broader redevelopment in the Riverfront Triangle

Developer

Averill Hospitality is a family-owned company based in Whitefish, Montana. Known for properties such as The Lodge at Whitefish Lake and the Firebrand Hotel, Averill specializes in delivering high-quality, Montana-inspired experiences. Their approach emphasizes community engagement, attention to place-based design, and exceptional guest service. Averill also currently operates the DoubleTree by Hilton Missoula - Edgewater. Averill is the successor developer from the original Fox Hotel request for proposals.

Visit the Averill Hospitality Development Website

Riverfront Triangle URD Context

The Riverfront Triangle URD was established in 2007 to revitalize a key but historically underutilized area of Missoula’s downtown. Despite its prime location—bounded by Broadway, Orange Street, and the Clark Fork River—the site has remained largely undeveloped for nearly three decades. High development costs and infrastructure gaps have long been barriers to progress. This project represents a crucial opportunity to unlock the potential of the district, which is managed by the City of Missoula's Redevelopment Agency and utilizes Tax Increment Financing (TIF) to fund public improvements.